Stormi Steele, the founder and CEO of Canvas Beauty Brand, has carved out a significant niche in the beauty industry. From humble beginnings to a net worth of $20 million, Stormi’s journey is an inspiring tale of entrepreneurship and determination. She started her business in her kitchen with just $800, and within a few years, she transformed it into a thriving enterprise.
Profile of Stormi Steele
Quick Facts Table
| Attribute | Details |
| Date of Birth | 5th August, 1989 |
| Age | 35 years old |
| Nationality | American |
| Spouse | Courtney Beasley |
| Profession | Hairstylist, Entrepreneur |
| Birthplace | United States |
| Annual Income | $1 million |
Net Worth and Income Sources
Net Worth Over the Years
- 2024: $20 million
- 2023: $8 million
- 2022: $7.5 million
- 2021: $5 million
Major Income Resources
- Canvas Beauty Brand
- Product Sales: The primary source of Stormi’s income is her successful hair care line. Products range from shampoos and conditioners to hair growth serums.
- E-commerce Revenue: Significant sales are made online through the Canvas Beauty website and platforms like Amazon.
- Retail Partnerships: Collaborations with major retail chains boost visibility and sales.
- Endorsements and Sponsorships
- Brand Collaborations: Partnerships with other beauty and lifestyle brands for promotions.
- Influencer Marketing: Leveraging her social media presence for sponsored posts and endorsements.
- Investments
- Equity Stakes: Investments in various startups and other businesses.
- Real Estate: Income from rental properties and property appreciation.
- Entrepreneurial Ventures
- Consulting and Mentorship: Offering business consulting and mentorship programs.
- Workshops and Seminars: Hosting events on business development and beauty industry trends.
- Social Media and Public Appearances
- Platforms: Revenue from Instagram, YouTube, and TikTok through ad partnerships and sponsored content.
- Speaking Engagements: Fees from industry conferences and trade shows.
- Brand Ambassadorships: Promoting products for various companies.
Career Highlights
Stormi Steele’s career took off when she opened her salon in 2013 and began using her hair growth serum on customers. Positive feedback led her to sell the serum online, and in 2018, she officially launched the Canvas Beauty Brand. Her marketing strategy, which included social media ads and influencer marketing, played a crucial role in her success. A notable campaign in 2019 generated $15,000 in sales from a $100 ad.
She expanded her product line to include a variety of hair care solutions, and her use of live streams to promote products further boosted sales. Key milestones include founding Canvas Beauty, expanding her product line, achieving e-commerce success, and forming retail partnerships.
Controversies
Stormi Steele’s journey hasn’t been without challenges. In 2019, she was involved in a legal dispute with a former employee who accused her of assault. The case was settled out of court. Steele has also faced criticism regarding her business practices, with some accusing her of replicating others’ ideas and questioning the quality and pricing of her products. Despite these controversies, she has continued to grow her brand and maintain a strong social media presence.
Personal Life
Stormi Steele is married to Courtney Beasley, who is also a co-founder of Canvas Beauty Brand. The couple met when Stormi was 19, and they welcomed a baby boy in 2021. Courtney supports Stormi’s business endeavors and is an integral part of her team.
Conclusion
Stormi Steele’s story is a testament to the power of perseverance and innovation. From starting her business with just $800 to building a multi-million dollar brand, she has demonstrated remarkable entrepreneurial skills. Her success in the beauty industry, coupled with her strategic use of social media and marketing, has established her as a prominent figure in the industry. Despite facing legal and business challenges, Stormi continues to inspire aspiring entrepreneurs with her journey and achievements.
